The battered restaurant industry is about to go wide on a risky tactic to nudge cash-strapped parents to take the family out for grub: Kids eat free. IHOP has unveiled plans to offer free kids meals seven nights a week for the next month.
IHOP's move is another signal of just how tough times are in the $566 billion restaurant industry. Restaurant operators have reported customer traffic declines for a staggering 22 consecutive months, according to the National Restaurant Association.
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