COUPON CLIPPER

Consumer Reports says the average person can save $678 a year by using coupons on a regular basis. Other findings by ICOM Information & Communications:
- 20% of consumers say coupon-cutting feels awkward- 57% of the survey's 3,013 respondents said they could care less about appearing frugal just as long as there's money to be saved- half of the respondents said they have recently begun using more coupons- 26% of consumers 35 and younger say they have less inhibition about using coupons than they used to--with 20% saying they were embarrassed at one time, but are not now because of the need to save money, while 6% say they are simply less self-conscious.