Rookie Super Bowl advertiser Kellogg's Frosted Flakes hopes to make a gr-r-reat first impression by using its high-priced ad time to promote doing good. The breakfast biggie's 30-second spot asks viewers to go to FrostedFlakes.com and nominate a kids playing field to be rebuilt on Kellogg's dime.
It won't have the field to itself for charity messages, however. Another first-timer, Pedigree pet foods, will promote dog adoption to the more than 90 million viewers expected on Feb. 1.
**FYI: Kellogg and Pedigree won't say what they paid for the time, but NBC has said 30-second slots are averaging $3 million.
..oh and GO CARDINALS! Kurt Warner, the Arizona Quarterback, is a really good guy.
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